Online dating market size uk 7

28-Oct-2016 10:34

Premium Price Models in Digital Business People are ever more willing to make larger online purchases via their mobile phones.

We have the travel, food delivery and online retail industries to thank for this positive shift in consumer mind sets.

Online dating has been around for more than 20 years - meeting a partner online is not a new concept.

However, having thousands of dating platforms lacking scale or with similar propositions isn’t logical, nor is it healthy.

If a company hasn’t embraced mobile by now, it’s already too late. 2017 is the year of the multi-platform user experience.

More than 70% of our new users in the UK now come to the service via a mobile device.

Established companies including are successfully getting people to pay for premium value-added online services.

Although there will always be free alternatives, these are no longer as appealing.

Popularity doesn’t necessarily equal success – businesses need to be based on a viable model or commercial proposition if they are going to stick around.

If you don’t excel at all three, you just can’t keep up.

This is why all dating sites and supporting apps must be able to scale; first, to give users the best possible experience by providing enough matches and second, to be sustainable as businesses – small players will never be able to keep up with competition.

Companies need to make sure they have a strong product across all platforms and offer as many options as possible to cater to all types of users – ensuring the growth in mobile use continues to develop efficiently.

online dating market size uk 7-28

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The key is to create a responsive, easy-to-use service, regardless of the device.The App Economy It is very easy to launch new dating apps.