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That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.Some sites, such as Match.com, let you choose a long screen name and a long tagline.(The entire tagline is visible when your prospect opens your photo and full profile.) Spark.com, for example, uses this system to create a tagline from your essay.Table 1 gives some examples of good taglines gone bad (no, it’s not the name of a new TV reality show) when various dating sites didn’t display the entire tagline in search results.Here are the five most attractive words to put on your profile for both men and women. Optimistic ( 39%) 5 words women might want to consider putting in their online dating profile: 1. These numbers are particularly high in the 18-44 age group, where more than 1 in 5 people have used these sites.

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That explains how I became a plate of liver and onions.” • “I used to think I was indecisive, but now I’m not too sure.” Remember the game “Telephone” from when you were a kid?

Table 1: Good Taglines Gone Bad You really can’t tell how the computer can chop your phrase.